Voice 2.0 Guiding Principles

Sensingjpeg

For context, let me outline some of the guiding principles I’ve been kicking around as we think about the future and Voice 2.0 together in this blog.  (As an aside…The graphic from the left is pulled from The Institute for the Future which releases their predictions for the next 10 years.  I believe "Sensing" is a big one to watch…)

(1) Over the last 10-15 years, the Internet has grown from a some-times on, static, library-like reference or "Read" service (sometimes called Web 1.0) to an always-on, dynamic, creative, conversation-like exchange or "Read/Write" service (increasingly called Web 2.0) based on ‘Net-Native Services.

(2) The Always-On Read/Write Web 2.0 enabled by Mobility and Broadband penetration has exponentially increased the scope and speed of conversation exchange (voice,video and data), added to the challenge of conversation-overload and dramatically shifted choke-points in the value chains of Web 1.0 economies.

(3) ‘Net-Native’ Services (Web 2.0) will grow to be a dominant delivery model for computing, connecting and conversation across our personal, mobile and work lives.

(4) As a result, a seamless user experience that "just works" will become the norm enabled by the emergence of ‘Net-Native’ Services.

(5) Web 2.0 serves as a proxy for how Communications 2.0 will develop… and hints at Voice 2.0 opportunities

(6) At a macro level…The ’80’s was about Computing, the 90’s was about Connecting (e.g. Web 1.0 and Communications 1.0) and the ’10s will be about Sensing (awareness, relevance, context) manifested in Web 2.0 and Communications 2.0 ‘Net Services.

(7) New companies were created to solve the big Computing and Connecting problems of each phase. The same will hold moving forward…but the new companies created to solve the big Sensing problems of this phase will be structured and operate differently than those of the past (see Google).

(8) During the ’90s-’00s, Voice 1.0 solved the big problem of connecting and enabling (voice) conversations for enterprise users

(8) During the ’10’s, Voice 2.0 could solve the big Sensing (Awareness, Relevance and Context) problems of these conversations in a seamless way across our personal, mobile and work lives.

(10) Solving the big Sensing problems within Conversations will be enabled by integrating ‘Net-Native Services (Web 2.0), Mobility and Social Networks.

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