User Experience driven Algorithms

From Dana Gardners interview of Fast Search & Transfer CEO, John Markus Lervik:

Going forward, I think increasingly the user experience will be driven by algorithms and will be dynamic, so that you can actually optimize the user experience and the business efficiency. This is valid for both consumer-facing portals that you’ve seen on the Web but also on other applications internally. So then you get that framework and you say. "Let’s not hire system integrators to hard wire my content. Let the user decide, and when we deduce what the user likes, the algorithms can populate the user experience."

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