The Facebook Platform and the Social Graph

Dan Farber summarizes his take on Mark Zuckerberg’s – CEO of Facebook – launch of the Facebook Platform. 

Zuckerberg attributed the power of Facebook to the “social graph, ” the network of connections and relationships between people on the service. He said, “It’s the reason Facebook works.”

“Its changing the way the world works,” he said, pushing information out faster than any big company can. “As Facebook adds more and more people with more and more connections it continues growing and becomes more useful at a faster rate. We are going to use it spread information through the social graph.” The net effect of the social graph is that groups and application can achieve exponential growth, he said.

“The Facebook platform is optimized for building applications in Facebook, and with more value for people to develop on our base than we could do on our own. People are already building social apps, but they have to reconstruct the social graph all by themselves. We are going to allow developers worldwide to do complete new things. Today social networks are completely closed nets…today we are going to end that. With this [framework] any developer worldwide can build full applications on top of the social graph inside the Facebook Platform.”

Will Facebook be able to create new subscriber growth and revenue streams by establishing a universal social platform and leveraging the Social Graph?  How does this extend beyond a consumer web app?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s