What Business Users really want

Joseph Pine wrote the book "The Experience Economy" and covers his theory that consumer's wants have evolved to the search for authentic experiences.   I found it valuable to review his 2004 TED presentation on the topic. 

As our consumer experiences continue to shape our business user expectations for enterprise apps, I believe Joseph's recommendations apply to the development of business user driven solutions.  

Q) What do business users really want?  

A) A coherent, authentic experience that is true to the heritage and values of the provider.

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