A New Wave

social mobile cloud - cnbc

I think we all agree that the enterprise software industry is in transition.  Some will argue the path and pace, others the extent of impact on the incumbents, but the enterprise software space is in the midst of significant change.

I characterize my vision for the future state of enterprise applications as having 6 elements

They are:

  • Applications are delivered through hybrid Clouds integrating private, public and premise based resources

  • Applications are Business User driven (not IT centric) with a focus on UX of the Business User

  • Social powered transaction, conversation and relationship apps and associated data

  • Device Agnostic applications that synch across devices, web, cloud and premise platforms

  • Flow-ready apps that aggregate, filter, share and visualize user information and activity streams

  • Sensing & Analytic apps that act on a user’s voice, ambient context, declarative context or gestural input

Scott Weiss (@W_ScottWeiss) is a partner at Andreessen Horowitz and the former co-founder and CEO of IronPort Systems, which was acquired by Cisco in 2007. His recent post on “30 New Franchises” describes how the perfect storm of SaaS, Mobile and Cloud infrastructure will launch a new wave of enterprise players built on the latest advances in the “awesome trifecta” of disruptive forces.

“… there is a perfect storm of three distinct disruptive forces (SaaS, Mobile, Cloud) brewing which has the potential to erupt into a new multi billion dollar wave of enterprise franchises. In particular, there will be at least 30 new enterprise franchises that will go the distance and resist high acquisition offers, as they either supply or ride this trio of disruptors to dominance.

Among others, the new “suppliers” are companies like:

Cumulus Networks, Okta, New Relic and Nimble Storage.

The “riders” are awesome trifecta companies like:

Box, Evernote, Base, Expensify and Tidemark.

Scott also outlines why enterprise software incumbents haven’t been / won’t be successful in refreshing their portfolios through M&A…

“There is outright panic going on right now at the large incumbents as they pay ridiculous premiums for the early SaaS companies. And so why won’t these acquisitions pan out? Most of the early SaaS companies weren’t architected to take advantage of the cloud infrastructure cost advantages and most completely missed the boat on mobile.

In an enterprise where Okta, New Relic, Box, Evernote, DropBox and other next generation SaaS + Mobile + Cloud players provide the identity, storage, computing and business process services,  the perfect storm is also dramatically changing the communication and collaboration space.

Watch for the “suppliers” and “riders” of the next wave of Cloud Communications – collaboration and customer experience management offers that complement the next wave of cloud computing vendors – to emerge as the enterprise software industry evolves.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s