Nike+ Fuelband

  There is new, untold value when offering innovative experiences for users that help them monitor, analyze, share and shape behavior.  

Persuasive Games

As a follow-up to Jesse Schell's presentation at DICE 2010 where he outlines the potential of persuasive games to alter our behaviors because we know we're being measured (and want the points to level up),  Mathias Crawford offers a different benefit of persuasive games: "…reliance on External Rewards obviates the true potential of persuasive games: […]

Avatars & Game Psychology Reshape Real Life & Behavior

Avatars ( and by extension our virtual identities) and Game mechanics (specifically game psychology) continue to intersect our lives and influence our real-world social, communication and collaboration behaviors at home and at work.      Here are two perspectives that illustrate the point.   First, Jesse Fox at Stanford finds that experiences with avatars, including personalized images […]