The Value of Average Influencers

Liz Gannes interviews Duncan Watts about a number of topics included in his new book "Everything is Obvious". I found his perspective on the challenges, reality and research focused on "Influencers" very interesting (about 3:17).   He suggests it is very difficult to identify the very few people that have strong influence in the network… […]

Influence and Strong Ties

Bernardo Huberman, Director of HPLabs, describes research on influence and passivity in social networks based on their analysis of Twitter.  Some key points:   – popular doesn't mean influential – average user only retweets 1 in 318 URLs – the number of people discussing important matters with another person outside of the family (think strong […]