Optimizing “Freemium”

From Ava Seave at Forbes: Professors Vineet Kumar, Clarence Lee and Sunil Gupta have been working on understanding the economic dynamics of freemium pricing by looking at customer behavior; their co-authored paper and an article by Kumar in the Harvard Business Review shed light on how companies can maximize profit, get upgrades and encourage referrals. […]

Benchmarking your SaaS business

Pacific Crest and David Skok have released a survey benchmarking SaaS metrics for early and growth stage companies. The entire report is well worth reading. Redpoint VC Tomasz Tunguz (@ttunguz) lists his 6 most important benchmarks and observations from the report. 1. Inside Sales Driven Companies Grow Fastest Inside sales driven distribution companies grow about 40% faster […]