Content is NOT King…Conversation is King!

Jeff Jarvis’ piece on the importance of the "conversation" is insightful and helps illustrate where I believe communication applications will bring unique value to the end user.

The opportunity for innovation in new communication solutions (Communications 2.0) is no longer focused on creating new ways to communicate, but rather in finding ways to aggregate, filter and personalize the "conversation" enabled by different communication modes.

Jeff writes:

Content is not king.

Conversation is the kingdom.

The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost.

In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.

The value is in relationships. The value is in trust. The value is in the Conversation

(more)

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