Social Sorting, Relevance and Attention Engine

Phil Wolff of Skype Journal outlines the free release of SNARF from Microsoft Research and ponders how this might offer a tool for ‘social sorting’ of communications.

At Microsoft Research, Too Many E-Mails? SNARF Them Up! by Rob Knies describes social sorting for email, defining relevance by social distance. So emails from close friends get more attention than from mutual friends than from strangers. I can see this for reading newsfeeds. Why not SNARF ratings for inbound calls? SNARF sorts of my buddy list?

Filtering communications based on social relevance and attention criteria will be vital for managing Conversation Overload and Attention Theft.  A great opportunity for Voice 2.0 players.

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