Most already appreciate that Microsoft is integrating RSS within Office 12.
There’s plenty of Aggregator start-ups that are "twitching" as users inevitably will move their reading habits to their email client. Yahoo already offers it within their email. The ability to drag stories, blogposts, news into personal folders from the email client is too easy and useful to ignore.
More importantly, using RSS to synchronize information across applications and appliances (mobile – web – work – home) puts Ozzie’s "seamless" theme into action.
With Office 12 integrating RSS features, expect broad adoption of RSS feeds to dramatically change how users sychronize their information – AND THEIR CONVERSATIONS – seamlessly across email, IM, mobile, Voice Mail and VoIP.