Meebo announced a new presence-enabled application that lets any web page publisher initiate IM chats with a visitor to their page. Now web pages can initiate a conversation with you – a potential customer or community member – to proactively engage you in the content, answer questions and (up)sell.
MeeboMe represents further evolution of presence-enable communications beyond today’s basic Instant Messaging offers. I suspect we’ll see more and more of presence-enabled communication applications within enterprise e-commerce and service sites.
From the Meebo blog
meebo me is designed for anyone with a home on the web. If you’ve got a web page where you’d like to communicate with your visitors, meebo me allows you to see the people who are visiting your web page and chat with them!
"It is called Meebome, and the details are here. We’ve embedded it on our homepage (on the right hand column of SiliconBeat) and also here on this post, so that you can we what it looks like. You have to be registered at Meebo to be able to chat. To our knowledge, there is no other feature that lets you chat to various people — individually, via one-to-one conversations — from pretty much any Web page. There is Gabbly, but that is group chat, and it produces lots of noise because everyone can see what you are writing to everyone else.
That homepage where you put Meebome can be wherever, from your MySpace account, to your blog, to your listing page at eBay. We think this is significant for a number of reasons. First, this is a very fun feature for regular bloggers, the ones with only four or five people reading their blog at any given time of the day. It lets people chat on the various pages that make up their identity — allowing one chat box at their workplace page, for example, and another on their Burning Man blog. The blogger can decide to reveal whether they are present to chat or not, and the reader on the page can do the same — just like in normal chat.
Second, and more profoundly for ecommerce, it is a simple feature that pushes forward IM-presence on the Web for merchants."