The Path to Enterprise 2.0 and Mobile 2.0

Thanks to Ross, I came across Stephen Johnston’s post on "Enterprise 2.0 – what does it mean for mobile?" 

"It seems that many of the defining elements of Enterprise2.0 are a natural fit to the mobile space, in particular the possibility to capture and more easily transmit new kinds of data (for example putting location, context and communication history as an integral part of E2.0 services), the modular architecture of web syndication (RSS and user-defined filters work well on mobile) and, not least, the opportunities for the mobile to replace the PC, in particular for small businesses and / or emerging markets.

All is not rosy however. The mobile industry faces major obstacles in being part of this interesting arena, for example i) fragmented mobile operating systems, most of which are not built from the ground up to be web native ii) the default PC-centric approach towards enterprise2.0 applications (big screen, keyboard and sophisticated browser) and iii) despite some signs to the contrary, still slooooow progress by the mobile operators to get out of the way of innovation and introduce transparent pricing and proper flat-rate tariffs."

Stephen’s post is well worth a read as it highlights the key challenges facing the mobile industry as a whole.  I agree with his framing of the mobile opportunity and appreciated his use of Andrew McAfee’s Enterprise 2.0 and Tim O’Reilly’s Web 2.0 definitions and principles.  In addition, it reminded me of the fundamental challenges facing today’s enterprise and mobile application industries as they consider strategic paths to capture enterprise 2.0 and mobile 2.0 opportunities. 

Today’s enterprise and mobile industry leaders are working to define how aggressively (e.g. money and time) they invest to capture enterprise 2.0 / mobile 2.0 opportunities. 

In addition to money and time, there’s also a strategic choice in terms of path:

(a) pursue a new business model very different from their core today by engaging a new customer base with new Enterprise 2.0 /Mobile 2.0 products, technologies, channels and business model, or

(b) maintain focus on core product and market segments but change the core business model by adopting new Enterprise 2.0 / Mobile 2.0 pricing and revenue models, skills and expertise over time to migrate their existing core customers to the Enterprise 2.0 / Mobile 2.0 world, or

(c) both

Entmobevol3_3    

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