EMC: Where Information Lives … in the Cloud

EMC has been pursuing new growth opportunities by treating prosumers as mini-enterprises and shifting application and services to the "cloud".   Wade Roush describes EMC’s latest move to create a new division focused on managing personal information in the cloud… and getting an experienced MSFT VP to lead it as President and GM.

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"There’s a term of art in journalism called “burying the lede.” It means taking the reader on a pleasant, diverting stroll for a few paragraphs before getting to the real news. That’s what Hopkinton, MA-based EMC (NYSE: EMC) did in spades in a late-afternoon press release today.

The announcement is ostensibly about EMC’s all-cash acquisition of a strange little Seattle company called Pi, which is working an an as-yet-unreleased software environment for creating, storing, and sharing personal information. The announcement goes on for a while about Pi and its 100 engineers in the United States, Canada, and India. Then, in the third paragraph, comes this little bombshell: “Upon completion of the acquisition, Pi founder and CEO Paul Maritz will join EMC’s executive management team as President and General Manager of the newly formed Cloud Infrastructure and Services Division.”

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