Design Skills for Strategy

Check out Luke Wroblewski's view of Design Skills for Strategy.  I agree with Luke that the key elements outlined below are important to decision-making and driving innovative solutions with customers.


"…an abridged version of four core design considerations that provide unique value to strategic decision-making:

    • Pattern Recognition: allows us to identify relationships within information. (the data).
    • Story Telling: gives us a way to organize data into something meaningful by focusing on a big idea and supporting messages (the synthesis).
    • Visual Hierarchy: gives us a way to tell the story effectively (the means).
    • Empathy: allows us to make the story memorable and impactful (the meaning)."

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