Informed Opinion and Real Expertise

"…publishers have to stop seeking simply the most controversial opinions. They're abundant: every talking head can churn one out, and faux "news" of every kind is already chock full of 'em shrieking at one another. Instead, successful opinion arbitrageurs must seek the most informed opinions, gooey with expertise, thick with real value for readers.

Those opinions are worth the most — and they're what readers will pay for"

Umair Haque, "Why Controversy Won't Power Next-Gen News"

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