Trust Deficits in Social Networks

"Social networks have something of a trust deficit, which will either limit or make “more expensive” its ability to offer new services.  The product teams at social networks have proven their ability to offer compelling services in exchange for personal information, but our research shows that people place a relatively low value on their social information. 

For social networks to offer products in exchange for higher value information such as health records, physical location, or email/IM history, they will need to offer even more compelling products, services and outcomes to consumers."

Timothy Morey,

Frog Design,

Who do we trust with our personal data

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