"People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.
It means saying no to the hundred other good ideas that there are. You have to pick carefully.
I’m actually as proud of the things we haven’t done as the things we have done.
Innovation is saying ‘No’ to 1,000 things." – Steve Jobs
Here is a video of Nike CEO Mark Parker talking about "editing" at Nike.
check out Zurb's post on Jobs and Nike CEO Mark Parker – http://bit.ly/oI1vWh