Companies are testing how to exploit their digital assets and insights to create real-world, tangible new products.
Think about how Netflix’s Chief Content Officer Ted Sarandos talks about the Netflix transformation into a live-action studio: “The goal is to become HBO faster than HBO can become us.”
So the question for you and the potential of your digital business might be, how would you complete this sentence:
“The goal is to become ________ faster than _______ can become us.”
April 23rd update on Netflix progress: — Netflix To Offer $11.99 Family Plan, Beats HBO In Subscribers – Forbes
— Stocktwits (@StockTwits) April 23, 2013