Predictive Analytics in the Enterprise

Machine Learning

Workday has announced that it acquired Identified, a company that offered predictive analytics human resources software, to enhance search capabilities and accelerate the delivery of predictive analytics and machine learning throughout Workday’s suite of applications.

This summer, Identified pulled back the curtain on a new artificial intelligence technology, called “SYMAN,” which it developed to help organize and clean the swaths of unstructured professional data that today lives on the Web. In doing so, the startup moved away from its original focus — a kind of Facebook data-driven “Klout score for professionals”.

“People crave feedback on their professional lives,” say Brendan Wallace and Adeyemi Ajao, co-founders and co-CEOs of Identified who has been hard at work at gamifying the job search.

Other recent acquisitions in the Analytics space include: (source: “Smart Money: More Funding for Analytics”)

– yp, the corporate successor to AT&T Interactive and AT&T Advertising Solutions, acquired Sense Networks on January 6.   Sense Networks uses predictive analytics to drive location-based behavioral targeting for mobile ad platforms.

– Pinterest acquired VisualGraph on January 6.  VisualGraph, a two-man operation, has developed a distributed in-memory visual search engine.

– Apigee, an API management company, acquired InsightsOne on January 8.   InsightsOne offers cloud-based infrastructure for predictive analytics based on Hadoop, plus an in-memory graph engine.

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