True Value to be found in Sensing Relevance

"Context, the weaving together of interrelated conditions that brings meaning to why a person is doing something, is the key to delivering relevance.   The only thing of true value in a user-controlled medium is relevance."  @jonathanmendez , Display's Matching Problem   I agree with Jonathan and like his vision for integrating the emerging "sensing […]

The Future of Advantage is Allocative and Creative

I really like Umair Haque's HBR post on The New Paradigm of Advantage because it provides a framework for thinking about the new sources of strategic advantage for a product, a business unit or a company.    From his post: "Over the last few months, I've discussed in depth the tectonic shifts rocking the macro and […]