Trust Deficits in Social Networks

"Social networks have something of a trust deficit, which will either limit or make “more expensive” its ability to offer new services.  The product teams at social networks have proven their ability to offer compelling services in exchange for personal information, but our research shows that people place a relatively low value on their social […]

Strong Tie Friends vs. Weak Tie Followers

We have another request to unlock the value of our strong ties currently buried in today's social network applications that are optimized for weak ties: "Facebook needs to adopt a friend/follower system. What I mean by this is that there needs to be a two-tier system for Facebook. On one level, you have the things you share […]

Influence and Strong Ties

Bernardo Huberman, Director of HPLabs, describes research on influence and passivity in social networks based on their analysis of Twitter.  Some key points:   – popular doesn't mean influential – average user only retweets 1 in 318 URLs – the number of people discussing important matters with another person outside of the family (think strong […]

Strong Ties of our Social Core

I've been working through some key elements of an emerging opportunity in what I've been calling our "Social Core".   What do I mean by our Social Core?      I define our social core as the vital few, strong social ties we have with family, friends and colleagues in our life.  They are the trusted core […]

Trust Extends From Our Social Core

Who do you trust online?  Mathew Ingram from GigaOm summarizes a conversation with Craig Newmark and what he thinks is the next big problem the web has to solve. "And what is that? The question of who to trust online, according to Newmark. To solve it, he believes that what the web needs is a “distributed […]